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UPDATE: Jul. 17, 2024, 6:35 a.m. EDT This story has been updated with more information about day two of Amazon Prime Day.
Amazon Prime Day turned 10 this year, and day one of the members-only sale was a huge draw for sticker shock-weary shoppers on the hunt for summer deals. (Granted, not every deal is worth it.)
Now that the second and final day of the sale has arrived, here’s what you need to know about Prime Day 2024.
What is Prime Day?
Prime Day is an annual sitewide sale open to paid and trial members of Amazon’s Prime subscription service. First held in 2015 in honor of Amazon’s 20th anniversary (with mixed success), it was originally plugged as a “one-day-only event filled with more deals than Black Friday.” In the years since, it’s morphed into a 48-hour affair that’s preceded by weeks of preview offers. Prime Day is a misnomer at this point.
For the past two years, Amazon has hosted another major two-day sale for Prime members in October, teeing up its Black Friday festivities. (The 2022 version was called “Prime Early Access Sale,” and it was renamed to “Prime Big Deal Days” in 2023.) However, the summer iteration of Prime Day is still Amazon’s flagship sale.
When is Prime Day 2024?
Prime Day runs from Tuesday, July 16 through Wednesday, July 17 in 2024. This lines up with Amazon’s historical preference for early-week slots in mid-July. (For reference, Prime Day 2022 was live from Tuesday, July 12, through Wednesday, July 13, and Prime Day 2023 ran from Tuesday, June 11, through Wednesday, July 12.)
When does Prime Day end?
Prime Day 2024 will officially end at 11:59 p.m. PT on Wednesday, July 17 (aka 2:59 a.m. ET on Thursday, July 18). Some deals may linger longer than that deadline, but don’t count on it.
For the steepest price drops, Amazon is keeping things in the family. A slew of Echo devices from Amazon’s in-house brand of smart home gadgets are sitting at all-time low prices for Team Prime, including the all-new Echo Spot (44% off), the Echo Show 8 (43% off), the Echo Buds with Active Noise Cancellation (71% off), and the Fire TV Stick (55% off). Prime members can also snag five free months of Amazon Music Unlimited, three free months of Audible Premium Plus, and three free months of Kindle Unlimited if they haven’t subscribed before. Meanwhile, Prime Video rentals and purchases are up to 50% off.
Outside of the Amazon ecosystem, we’re seeing some new all-time lows on big-ticket tech, including the entire lineup of Apple devices. The 41mm Apple Watch Series 9 is marked down to $279 (30% off), the third-gen AirPods are now only $119.99 (29% off), the AirPods Max have dipped to $394.99 (28% off) for the first time ever, and the 13-inch M3 MacBook Air is sitting at $849 (23% off). The latter is easily Amazon’s best Prime Day laptop deal.
The Mashable shopping team is keeping a close watch on the sale, so if you don’t want to comb through every listing yourself (impossible), bookmark our guide to the very best Prime Day deals.
And for live updates, keep an eye on our Prime Day live blog.
More great Prime Day deals
Note: All newly added deals are marked with a ✨, while deals with a 🔥 have dropped to an all-time low price.
Laptops
-
Apple MacBook Air, 13-inch (M2, 8GB RAM, 256GB SSD) — $799
$999(save $200) 🔥 -
Apple MacBook Air, 15-inch (M3, 8GB RAM, 256GB SSD) — $1,049
$1,299(save $250 with on-page coupon) 🔥 -
Apple MacBook Pro, 14-inch (M3, 8GB RAM, 512GB SSD) — $1,399
$1,599(save $200) 🔥 -
Apple MacBook Pro, 14-inch (M3 Pro, 18GB RAM, 512GB SSD) — $1,699
$1,999(save $300) 🔥 -
LG gram Pro 2in1 (Intel Core Ultra 7 155H, 16GB RAM, 1TB SSD) — $1,299.99
$1,599.99(save $300 with Prime) 🔥 -
Asus Zenbook Pro 14 OLED (Intel Core i9-13900H, NVIDIA GeForce RTX 4060, 16GB RAM, 1TB SSD) — $1,484.99
$1,799.99(save $315 with Prime) 🔥 -
LG gram SuperSlim (Intel Core Ultra 7 155H, 32GB RAM, 2TB SSD) — $1,599.99
$1,999.99(save $400 with Prime) 🔥
Robot vacuums
Earbuds
Smart speakers
Smartwatches
Tablets
Unlocked phones
Kitchen
Mashable Deals
Home
Household essentials
Board games
Can you shop on Prime Day without being a Prime member?
You have to be a Prime member in order to shop Amazon’s Prime Day deals. But if you don’t want to commit to a monthly or annual paid subscription, you can still participate by scheduling a free 30-day trial of Prime around the sale. Just remember to cancel it as soon as Prime Day is over to avoid getting charged.
Who’s competing with Prime Day?
Other retailers traditionally hold competing sales during Prime Day, and this year is no exception. Be sure to cross-check Amazon’s deals with their listings in case they decide to match or one-up its prices.
Best Buy’s Black Friday in July sale is running from Monday, July 15 to Wednesday, July 17 (or a full 24 hours longer than Prime Day). It’s not a subscribers-only affair, but paid (Plus and Total) members of the My Best Buy program get exclusive access to certain offers and receive a $50 bonus reward when they spend $500 or more during the event.
After hosting a Target Circle Week event for member of its rewards program last week, Target is back with a low-key “2-day deals” event through July 17.
For its part, Walmart put on a “Walmart Deals” sale billed as its “largest savings event ever” from July 8 through July 11. A lot of its discoujnts were still live at the time of writing.